Fitness marketing is crowded with generic hype videos and cookie-cutter social clips. We build cinematic narratives around true commitment — the early mornings, the heavy weight, and the internal drive that defines your business.
One-Time Video Production
Introduce the People and Purpose
Productions that introduce your brand, show the experience, and earn trust — quoted as one-time work, separate from monthly services.
Core Package
Three-Film Core Package
Introduce your brand. Explain the experience. Build confidence through a customer's perspective.
$4,500One-time
Brand Story
Who you are and why your business exists.
What to Expect
The first visit, onboarding, training, and support experience.
Testimonial
One real client or member's perspective, with permission.
Standard scope
One business location
Coordinated participants
Up to one planned production day
Exact filming hours, final film lengths, and revisions are confirmed in the proposal. Additional visits and locations cost extra. This package already includes the Brand Story — never add a separate Brand Story charge.
Standalone Film
Brand Story Film
An interview-led cinematic introduction to the people, purpose, and approach behind the business.
$2,500One-time
Final filming scope, length, deliverables, and revisions are confirmed in the proposal.
Trainer Spotlight
One focused 30–60-second film showing a trainer coaching and working with clients.
$750One-time
One location
A filming session up to 90 minutes
Editing, color grading, sound finishing, and licensed music
Emphasize coaching presence and competence rather than physique alone.
Our Approach
Explain the training methods, coaching standards, programming, or service decisions behind the customer experience.
$1,000Add-on
This price applies when captured within an existing core-package production booking. Otherwise, request a custom quote for filming.
What to Expect / Product Experience shows the customer's experience. Our Approach explains the work and decisions behind that experience.
Additional Premium Films
Optional standalone films added to an existing production booking.
The Three-Film Core Package already includes a Brand Story — never add a separate Brand Story charge on top of it. Expanded productions involving multiple locations, extensive interviews, or additional deliverables receive a custom quote.
How Each Film Adapts
The Same Three Films, Tailored to Your Business
Select your business type to see how each core film adapts to speak directly to your specific audience.
01
Brand Story
Who you are, what you stand for, and why your business exists.
Adapted Direction
Introduce your background, coaching philosophy, personality, and purpose.
02
What to Expect
Help prospective customers understand the experience before they commit.
Adapted Direction
Show the initial consultation, assessment, training sessions, communication, and ongoing support.
03
Testimonial
Share one real client, member, or customer's experience.
Adapted Direction
A client's perspective on the coaching relationship and training experience.
Important:Do not promise health, weight-loss, or performance outcomes. Testimonials use actual participants with permission, and paid or gifted relationships are disclosed when applicable. Use only verified, client-approved information — do not invent credentials, manufacturing processes, certifications, testing, or scientific claims.
Optional Add-On Film
Our Approach
Show the Work Behind the Experience
Explain the training methods, coaching standards, programming, or service decisions behind the customer experience.
Trainer
Assessment, programming, coaching methods, and client support.
Gym
Training methods, coaching standards, and how members are guided through progression.
Product Brand
Design, materials, fit development, and construction for apparel — or formulation rationale, sourcing, and documented quality testing for supplements.
$1,000Add-on
This price applies when captured within an existing core-package production booking. Otherwise, request a custom quote for filming.
What to Expect / Product Experience shows the customer's experience. Our Approach explains the work and decisions behind that experience.
Fitness Product Brand Options
Additional Films for Apparel & Supplement Brands
Optional productions beyond the core package — each separately scoped and custom-quoted.
Product Campaign Film
A focused launch or collection film. Custom quote.
Product Spotlight
Features, details, and product use.
Athlete or Ambassador Story
The person and their relationship with the brand.
Behind-the-Scenes Film
The people and work behind the product.
Additional Customer Story
Another authentic customer perspective.
Apparel and supplement brands are an audience Reel Star Fitness serves, but their campaign production and ongoing content are custom quoted. Do not automatically apply gym filming allowances or recurring pricing to product shoots involving models, multiple products, studio setups, or extensive creative variations. Brand Story, Product Experience, and Testimonial are possible core-film directions, with custom package pricing. A VSL is not a required core offering.
Trainer & Gym Growth Services
Custom Ecosystem Packages
Named service packages for independent trainers and gym owners — custom-quoted by scope, separate from standard monthly marketing.
For Independent Personal Trainers
Digital Trainer Multiplier
Custom scope
Offer assessment
Ad creation
Ad management
Setting and closing support
Appointment-setting and closing deliverables are defined in the proposal as training, scripts, guidance, or active fulfillment. Active sales staffing is not included without confirmed scope.
Digital Trainer Ecosystem
Custom scope
Brand assessment
Trainer growth system — onboarding materials, tools, and training demonstration videos
Website and CRM
Strategic social content creation and management
Social authority video package (Brand Story, What to Expect, Testimonial)
Automated lead nurturing
Customized growth roadmap
For Gym Owners
Member Retention System
Custom scope
Social authority video package (Brand Story, What to Expect, Testimonial)
Setting, lead nurturing, and closing blueprint
Customized growth roadmap
Elite Gym Ecosystem
Custom scope
Gym Acquisition Engine (paid acquisition)
Member Retention System
Digital Trainer Ecosystem, adapted to the gym's agreed needs
The full gym growth system, custom-quoted as one package. Meet the Trainers is an optional add-on unless specifically included in the proposal.
These are custom ecosystem packages, priced by scope. Do not assume the $1,750 Gym Acquisition Engine includes SEO, active appointment setting, sales closing, extensive training libraries, or the full ecosystem. Identify any overlap and confirm the final scope in the proposal — we will not charge twice for a service already included. Where a package includes a social authority video package, it uses the three-film structure: Brand Story, What to Expect, and Testimonial.
Monthly Organic Content
Two Simple Content Options
Choose the level of ongoing content support that fits your business. The two options are mutually exclusive.
Social Essentials
$750/mo
Four edited vertical reels per month
One planned local filming session up to 90 minutes
Editing and on-screen captions
Client handles posting
3-month initial commitment · captured together locally
Full Engine
Organic Social Engine
$1,500/mo
Eight edited vertical reels per month
One planned local filming session up to three hours
Content planning
Editing, on-screen captions, and post copy
Scheduling to up to two agreed social platforms
One monthly performance review
3-month initial commitment · captured together locally
Three-month initial commitment for both options. Content is captured together within the agreed filming session and locations. Dedicated premium films, extra visits, grocery-store shoots, event coverage, elaborate graphics, and additional locations are separately scoped. Daily community management is not included. The two organic options are mutually exclusive — do not charge for both simultaneously.
Gym Acquisition Engine
Meta Advertising Management
Paid acquisition managed end-to-end, with a separate advertising budget you control directly.
Gym Acquisition Engine
One-time onboarding
$1,000
Offer assessment and campaign planning
Ad-account access coordination and tracking setup
Initial campaign website or landing-page creation
CRM pipeline and agreed follow-up configuration
Launch coordination and verification
Monthly service
$1,750/mo
Minimum 3-month initial commitment.
Website scope, CRM workflows, static creative quantities, reporting cadence, and any additional software or usage fees are confirmed in the proposal.
Advertising budget
From $1,000/mo
Paid directly to Meta by the client through their own advertising account — separate from Reel Star's service and onboarding fees. Minimum $1,000/month; higher budgets can be selected. Never discount advertising spend. Do not promise leads, memberships, or financial returns.
First month (at minimum ad budget)
$3,750
$1,000 onboarding + $1,750/mo service + $1,000 advertising.
Following months$2,750/mo
Three-month starting total$9,250
Onboarding:$1,000
Service fees:$5,250
Advertising budget:$3,000
Clearly distinguish first-month cost, ongoing monthly cost, and the total commitment — the full three-month total is not due immediately.
Monthly Service Deliverables
Meta advertising campaign management
CRM management
Static ad creation
One to two short video ad creatives per three-month service period
Client communication, fulfillment coordination, and performance review
Three-month initial commitment. The video ad quantity is per three-month service period, not per month. Those creatives are included in the service scope — do not charge for them again through onboarding. A full Brand Story, Three-Film Core Package, or VSL is not included; additional video creatives and filming beyond the agreed scope are quoted separately. Website scope, CRM workflows, static creative quantities, reporting cadence, and any additional software or usage fees are confirmed in the proposal. More involved accounts may receive custom proposals; do not invent another tier's deliverables.
Do not include Google Ads management or expose internal fulfillment arrangements, costs, or margins.
Additional Premium Films
From $1,000 per Video
Standalone films added to an existing production booking — each separately scoped, with final pricing confirmed in the proposal.
Additional Trainer Spotlight
Another focused trainer film, captured in a separate session with its own scope.
Program Spotlight
A short film that explains one specific program, who it serves, and how it runs.
Facility Film
A cinematic look at your space, equipment, and atmosphere.
Additional Client Story
Another real client or member's experience, captured with permission — never a promised outcome.
Extended Founder Conversation
A longer-form interview that gives the founder room to share vision, history, and intent.
Behind-the-Scenes Film
The unscripted texture of a training day — preparation, energy, and the people who make it run.
From $1,000 per video when added to an existing production booking. Final pricing depends on the production requirements — do not discount the standalone $750 Trainer Spotlight or charge $1,000 for the identical scope; expanded premium films must have a separately defined scope. Client stories reflect actual experiences with permission; paid or gifted relationships are disclosed when applicable. Additional filming, event coverage, travel, talent, and expanded production are quoted separately.
Interactive Scope Builder
Build Your Investment Scope
Select your business type, films, and ongoing marketing services. Prices update live; custom scope is cleanly marked as quote-pending.
Business Type
Select your business type to adapt film descriptions.
Core Production
Choose one — selections are mutually exclusive.
Brand Story
Introduce your background, coaching philosophy, personality, and purpose.
What to Expect
Show the initial consultation, assessment, training sessions, communication, and ongoing support.
Testimonial
A client's perspective on the coaching relationship and training experience.
The Three-Film Core Package already includes a Brand Story — do not add the standalone Brand Story on top of it.
Additional Premium Films
From $1,000 each — optional, subject to scope.
Monthly Organic Content
Choose one — the two options are mutually exclusive.
Three-month initial commitment. Content is captured within the agreed filming session and locations.
Gym Acquisition Engine (Paid)
Meta advertising management with a separate advertising budget.
One-time onboarding is applied once. Recurring services and advertising are multiplied by 3. One-time film fees are not multiplied. Film payment timing is confirmed in the proposal — not assumed due in month one.
Next Steps
How We Begin
A clear, disciplined path from first strategy conversation to final cinematic delivery.
01
Choose your films and marketing services.
02
Confirm the scope and agreement.
03
Complete the questionnaire and strategy session.
04
Schedule production and begin.
REEL STAR FITNESS
Let's Talk About Your Fitness Business.
We'll review your film and marketing scope, confirm production logistics, and build a proposal tailored to your facility or brand.